It is reported that Apple plans to launch its new iPhone 16 series earlier than usual in South Korea. According to the Korea Times , this move is seen as a strategy against the weakening demand in the Chinese market.

If this news is confirmed, South Korea will be among the first countries to launch new iPhone models for the first time since the iPhone 3GS in 2009. This indicates a significant change in Apple’s market strategy.

The introduction of the iPhone 16 series in mid-September is expected from Apple. Considering the company’s past practices, September 10 stands out as a possible introduction date. According to the sources of the Korea Times, preparations for an early launch in South Korea have already started.

In the past, despite the iPhone’s strong market share in South Korea, new models could enter the Korean market weeks after being sold in other countries. This delay is mainly due to Apple’s strict privacy policies and South Korea’s rigorous certification system. All electronic devices to be sold in the country must be approved by the National Radio Research Agency, and details about these devices must be published on the agency’s website. This could lead to early leaks of new iPhone features.

However, Apple appears to be reconsidering its strategy due to the strong demand and favorable early sales potential in the South Korean market. The contraction in the Chinese market could be another reason for this change. According to Canalys data, Apple’s market share in China, which was 16% in the second quarter of last year, dropped to 14% in the same period this year. This decline pushed Apple outside of the top five smart phone sellers list in China and could have led the company to turn to other markets like South Korea.

Apple’s move is seen as representing a significant change in its global marketing strategy and shows the importance it places on the South Korean market. Until an official announcement is made, the tech world will continue to closely follow this development.